Archive for February, 2008
Bravia Superballs Viral Web Video - Bravo!
Viral web video comes in all shapes and forms. The very best entertain AND drive home a key attribute about the brand. The Sony Bravia “Superball” viral video is one of my recent favorites and it just nails this point right on the head. The video is 2:26 in length and [...]
Tiger Buick Ad - Authentic Video
I am the last person who is going to applaud anything Buick does since they make such lousy cars, but this viral campaign is good. It’s real, it’s authentic. Watching real people get to play a hole with Tiger with the chance to win a Buick is really smart. Tiger looks like [...]
Prestigious Web Presence
According to DomainTools, there are nearly one hundred million active domains as of Feb., 2008.
As the web continues to grow, new sites are created every day that can assist a company’s web presence tremendously and help them construct a well-branded and more personal web experience for their visitors. Video sharing web sites and blogs are [...]
Top 10 Tips for Video Search Engine Optimization
Well, here we go folks. Web video hath arrived in full force and the race is on for “specialists” to help clients apply vseo (video search engine optimization) techniques to their web strategies. These are exciting times and so many categories remain untouched in the video search landscape that should be there. [...]
People Pay 25% more attention to Web Video
Wow! Simmons just released a study that shows people are 25% more engaged when watching video on the web over TV. All that talk all those years about lean forward entertainment vs. passive entertainment is true and it is being quantified over and over. Entertainment is at our fingertips from rise to [...]
