The Skateropolis project for the skateboard community is coming along quite nicely. I am pleased as punch that Jay Ryan, owner of The Bird Machine, is the artist behind the Skateropolis web site banner and iPhone application. Jay’s artwork is a perfect representation of what we were going for when we set out to create [...]
Youtube viral video marketing can get as seedy as spam mail, if not seedier.Dan Ackerman from techcrunch posted a blog and gave away a lot of the “dirty” secrets of how to get at least 100,000 youtube video views. Some of the methods are completely legitimate and ethical but some are just, plain wrong.I wrote [...]
Distributing your video on the web is just about the most cost effective way to share your branding message with the masses. Not only will people be able to search out your video on all the popular sharing sites but you can also use the video to send in e-mail blasts and other forms of [...]
The amount of amazing branded video out there is endless. Sometimes oldies are goodies. This is a two minute clip created by Honda to illustrate that things just work. Rumor has it that it took hundreds and hundreds of tries to get this entire sequence just right, but my guess is that a little professional [...]
Marketing your YouTube channels page is a major factor in effective viral video messaging. The more I dive into web video, the more I realize how important it is for marketers to understand YouTube backwards and forwards. You Tube is estimated to have 72,000,000 video and counting. According to Alexa, it is the fourth viewed [...]
Viral video gives you a 2nd chance to watch what you’ve heard about and read about but never saw. I have read about Randy’s speech. I have heard many people talking about Randy’s speech and I was inspired by the story told to me 2nd hand. However, I never created the time and sought out [...]
9/14/11 UPDATE: Getting the right thumbnail on youtube is certainly different than it used to be. Youtube no longer picks exact frames within your video. Instead they choose a random frame near certain points in the video. Here is an estimate of what they are currently doing: They are adding about 1 second to your [...]
I watched this 3 times and before I realized…I need to post this immediately. Was this created by LEGO employees or is this just the most awesome, cool thing two LEGO die-hard fans put together? From the ending, we know it took them 38 hours to make this stop-motion video. I can watch this one [...]
Viral web video comes in all shapes and forms. The very best entertain AND drive home a key attribute about the brand. The Sony Bravia “Superball” viral video is one of my recent favorites and it just nails this point right on the head. The video is 2:26 in length and all but 5 seconds [...]
I am the last person who is going to applaud anything Buick does since they make such lousy cars, but this viral campaign is good. It’s real, it’s authentic. Watching real people get to play a hole with Tiger with the chance to win a Buick is really smart. Tiger looks like he is having [...]
