ethervision blog http://ethervision.net/blog multimedia production | brand optimization Thu, 12 Jun 2008 20:26:40 +0000 http://wordpress.org/?v=2.5.1 en http://feeds.feedburner.com/Ethervisionnet?format=skin1631572http://www.feedburner.com MooTools 1.2 javascript library fresh out of the box http://feeds.feedburner.com/~r/Ethervisionnet/~3/309144275/ http://ethervision.net/blog/mootools-12-javascript-library-fresh-out-of-the-box/#comments Tue, 10 Jun 2008 22:21:20 +0000 videoseo http://ethervision.net/blog/mootools-12-javascript-library-fresh-out-of-the-box/ SHARETHIS.addEntry({ title: "MooTools 1.2 javascript library fresh out of the box", url: "http://ethervision.net/blog/mootools-12-javascript-library-fresh-out-of-the-box/" });]]> Although the demos are not yet in working order, the new MooTools 1.2 version is out! We are eagerly awaiting the sleek new demos which will hopefully arive soon.

After months of messing around with javascript libraries, I believe we finally came up with a winner—MooTools (at least for now).  The library is extremely well documented, and very customizable. The classes are generally kept small with many small methods. The framework was written modularly — so the framework is split into a numerous files of functionality with a clean dependency map. Although jquery and scriptaculous are extremely functional and free javascript libraries, we coin MooTools as king. 

In one of our most recent projects we used customized versions of JonDesign, SmoothBox—along with the phatfusion, multibox to produce a new front door into www.cinn.org.

CINN web site

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]]> http://ethervision.net/blog/mootools-12-javascript-library-fresh-out-of-the-box/feed/ http://ethervision.net/blog/mootools-12-javascript-library-fresh-out-of-the-box/ Google to launch Friend Connect for the social Web | Outside the Lines - CNET News.com http://feeds.feedburner.com/~r/Ethervisionnet/~3/289013204/ http://ethervision.net/blog/google-to-launch-friend-connect-for-the-social-web-outside-the-lines-cnet-newscom/#comments Mon, 12 May 2008 23:03:04 +0000 videoseo http://ethervision.net/blog/google-to-launch-friend-connect-for-the-social-web-outside-the-lines-cnet-newscom/ SHARETHIS.addEntry({ title: "Google to launch Friend Connect for the social Web | Outside the Lines - CNET News.com", url: "http://ethervision.net/blog/google-to-launch-friend-connect-for-the-social-web-outside-the-lines-cnet-newscom/" });]]> Google to launch Friend Connect for the social Web | Outside the Lines - CNET News.com

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]]> http://ethervision.net/blog/google-to-launch-friend-connect-for-the-social-web-outside-the-lines-cnet-newscom/feed/ http://ethervision.net/blog/google-to-launch-friend-connect-for-the-social-web-outside-the-lines-cnet-newscom/ Page Rank and Link Farms http://feeds.feedburner.com/~r/Ethervisionnet/~3/284741015/ http://ethervision.net/blog/page-rank-and-link-farms/#comments Tue, 06 May 2008 16:09:44 +0000 videoseo http://ethervision.net/blog/page-rank-and-link-farms/ SHARETHIS.addEntry({ title: "Page Rank and Link Farms", url: "http://ethervision.net/blog/page-rank-and-link-farms/" });]]> Conclusion: Never ever link to a site you know nothing about. I have been doing a lot of homework on how to best take advantage of one-way links and reciprocal links to best optimize your web site. In plain English, there are two very important take-aways:1. Never link to a site unless you have done your homework on it. The best tool to know whether or not you are linking to a link farm is to use the Google Toolbar. You can download it here…   Google ToolbarThe Google Toolbar will tell you how a page ranks.  If the page does not rank then you know Google has it on the banned list.  Don’t worry if one of these sites links to you.  Google knows that you can not control what a link farm does.  But, if you link to the link-farm, you will go down in ranking and you could even possibly be banned.2. Never pay for links.  Google has become savvy to this practice and they have penalized many big companies for doing so.  The SearchEngineJournal has a great ongoing discussion about this and page ranking in general.The best advice for building your web site and blog is to provide great content so that people search you out and link to you.  Definitely be savvy and on the lookout for good link-back partnerships but be smart about it.

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]]> http://ethervision.net/blog/page-rank-and-link-farms/feed/ http://ethervision.net/blog/page-rank-and-link-farms/ Jaiku - Micro Blogging defined and possible benefits? http://feeds.feedburner.com/~r/Ethervisionnet/~3/280242250/ http://ethervision.net/blog/jaiku-micro-blogging-defined-and-possible-benefits/#comments Tue, 29 Apr 2008 18:13:47 +0000 videoseo http://ethervision.net/blog/jaiku-micro-blogging-defined-and-possible-benefits/ SHARETHIS.addEntry({ title: "Jaiku - Micro Blogging defined and possible benefits?", url: "http://ethervision.net/blog/jaiku-micro-blogging-defined-and-possible-benefits/" });]]> Our third and final entry right now for the micro-blogging category is Google owned Jaiku.  Stay tuned in a few weeks for an interactive web page that summarizes all of our findings in a user friendly format.a.    What is Jaiku? Jaiku is a micro-blogging service similar to Twitter that was recently purchased by Google.b. How can Jaiku be useful to me or my business?  Jaiku can be very useful in sharing timely information.  Companies could take advantage of Pownce by:i. Sharing new product launch info by means of file download or web links.ii. Announcing upcoming events, coupons or special offers, or web site updates.iii. Reminding fans when a new show will premiere.e. Jaiku Bottom Line: Jaiku is small and the audience is declining rapidly.  Unless Jaiku makes a big turnaround don’t bother at this point.

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]]> http://ethervision.net/blog/jaiku-micro-blogging-defined-and-possible-benefits/feed/ http://ethervision.net/blog/jaiku-micro-blogging-defined-and-possible-benefits/ What is Pownce? How can it help my business? http://feeds.feedburner.com/~r/Ethervisionnet/~3/278390953/ http://ethervision.net/blog/what-is-pownce-how-can-it-help-my-business/#comments Sat, 26 Apr 2008 18:11:22 +0000 videoseo http://ethervision.net/blog/what-is-pownce-how-can-it-help-my-business/ SHARETHIS.addEntry({ title: "What is Pownce? How can it help my business?", url: "http://ethervision.net/blog/what-is-pownce-how-can-it-help-my-business/" });]]> Ethervision is going to spend the next few weeks top-lining as many social networking definitions as possible.  In a week or two keep your eyes out for a very user-friendly web page that consolidates all of this information so you can refer to it when need be.

Today, we look at Pownce:

a. What is Pownce? Pownce is a micro-blogging service similar to Twitter except that you can also share files, event invites and links with established friends.

b. How can Pownce be useful to me or my business?  Powncing can be very useful in sharing timely information.  Companies could take advantage of Pownce by:
i. Sharing new product launch info by means of file download or web links.
ii. Announcing upcoming events, coupons or special offers, or web site updates.
iii. Reminding fans when a new show will premiere.

e. Pownce Bottom Line: Pownce is still small and struggling to find a stable user base but it takes Twitter functionality to another level.  In the short-run, it doesn’t have the user base to pour a lot of efforts into but it’s technology is promising and is growing in the right direction.

To learn more check out their web site.

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]]> http://ethervision.net/blog/what-is-pownce-how-can-it-help-my-business/feed/ http://ethervision.net/blog/what-is-pownce-how-can-it-help-my-business/ What is Twitter? http://feeds.feedburner.com/~r/Ethervisionnet/~3/278011154/ http://ethervision.net/blog/what-is-twitter/#comments Sat, 26 Apr 2008 02:37:36 +0000 videoseo http://ethervision.net/blog/what-is-twitter/ SHARETHIS.addEntry({ title: "What is Twitter?", url: "http://ethervision.net/blog/what-is-twitter/" });]]> Social networking and widgets have been called the root of Web 3.0.  In the next few weeks I am going to explain and demystify the endless social networking sites and how they can be useful to your business. My descriptions will start out short and sweet but then they will evolve with deeper definitions and video showing how they work and why they do or don’t matter to you.

First up: Twitter.

What is Twitter? Twitter is a micro-blogging service that allows users to send short text based posts to the Twitter website, via cell phone, instant messaging, or a third-party application such as Facebook. On the other end, friends sign-up to “follow you” receiving updates whenever you post them. For those familiar with Facebook, it is very similar to “Status Update”.

b. How can Twitter be useful to me or my business? While company’s certainly don’t want to spam their followers, Twittering can be very useful in conveying timely information. Companies could take advantage of Twittering by:
i. Sharing new product launch info or even “leak” pre-product launch info to its followers.
ii. Announcing upcoming events, coupons or special offers, or web site updates.
iii. Reminding fans when a new show will premiere.

c. Twitter Bottom Line: Twitter is a great way to keep your most loyal customers/fans in the know with insider information. Be authentic and relevant and only share information you think will benefit the user. Twitter has a huge user base and it is rapidly growing.

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]]> http://ethervision.net/blog/what-is-twitter/feed/ http://ethervision.net/blog/what-is-twitter/ Micro Blogging Explained: Twitter, Pownce and Jaiku http://feeds.feedburner.com/~r/Ethervisionnet/~3/275720217/ http://ethervision.net/blog/micro-blogging-explained-twitter-pownce-and-jaiku/#comments Tue, 22 Apr 2008 20:37:29 +0000 videoseo http://ethervision.net/blog/micro-blogging-explained-twitter-pownce-and-jaiku/ SHARETHIS.addEntry({ title: "Micro Blogging Explained: Twitter, Pownce and Jaiku", url: "http://ethervision.net/blog/micro-blogging-explained-twitter-pownce-and-jaiku/" });]]> Micro-blogging is yet another invention that separates the echo-boomers from Gen X and the Baby Boomers. In micro-blogging you are connecting with your “friends” and colleagues and giving them frequent updates of what you are doing often many times a day. For those familiar with Facebook, micro-blogging is similar to “status update”.
I have to admit that at first I did not understand why I would want other people to know what I am doing at all times of the day. So when I first signed on to Facebook and Twitter, I refrained from updating my current happenings. However, slowly but surely I am updating what I am doing and checking to see what my friends are doing.

How about this analogy: Let your whole day be represented by a glass. The rocks in a glass represent your planned, scheduled daily appointments; your cell phone calls would be the pebbles; your blackberry or iphone web app would be your sand; and micro-blogging would be the water that fills every ounce of your day with…something.

Waiting in line for a Chipotle Burrito? No problem, check Twitter, Pownce or Facebook to see what others are doing. Oh, and don’t forget to let them know you are in line waiting for a veggie burritos with extra Guacamole.

Personal habits aside, let’s look at some good company uses for micro-blogging…

While company’s certainly don’t want to spam their followers, micro-blogging can be very useful in conveying timely information. Companies could take advantage of micro-blogging by:
a. Sharing new product launch info or even “leak” pre-product launch info to its followers.
b. Announcing upcoming events, coupons or special offers, or web site updates.
c. Reminding fans when a new show will premiere.

Pownce adds a slightly different twist allowing file sharing and event invitations among friends. Twitter has a much larget user base than Pownce but Pownce is newer to the scene and could break loose.

Jaiku is the third micro-blogging app but is currently in distant third. Jaiku makes heavy use of icons and was recently acquired by Google so don’t count this service out as Google has a knack for figuring things out.

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]]> http://ethervision.net/blog/micro-blogging-explained-twitter-pownce-and-jaiku/feed/ http://ethervision.net/blog/micro-blogging-explained-twitter-pownce-and-jaiku/ Blended Search is on the Rise http://feeds.feedburner.com/~r/Ethervisionnet/~3/275064620/ http://ethervision.net/blog/blended-search-is-on-the-rise/#comments Tue, 22 Apr 2008 01:27:28 +0000 videoseo http://ethervision.net/blog/blended-search-is-on-the-rise/ SHARETHIS.addEntry({ title: "Blended Search is on the Rise", url: "http://ethervision.net/blog/blended-search-is-on-the-rise/" });]]> Blended search is the term used to define Google (or Yahoo) searches that return multi-media within the results. For example if you search for the Chicago Bears in a Google Search, you will find at least one video on page one of the search. It should be no surprise then that video, news and images benefit from blended search.

Jupiter research just came out with a study that gives some key facts:

* 36% click “news” results within blended search results
* Only 17% click a “news” result after conducting a news-specific search
* 31% click “image” results within blended search results
* Only 26% click an “image” result after conducting an image-specific search
* 17% click “video” results within blended search results
* Only 10% click a “video” result after conducting a video-specific search

What does this mean for your business: It’s all about utilizing multi-media to best optimize your brand and company. While good, old fashioned SEO is still hugely important, it’s time to optimize your pictures within your web site and news releases. It’s time to not only have video on major video serving sites, but also optimize them for all major search engines.

Standard Google, Yahoo and MSN searches will only reveal more and more multi-media within it’s results. That equates to advertising shelf-space for your brand. It’s time to fully optimize your entire online brand identity.

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]]> http://ethervision.net/blog/blended-search-is-on-the-rise/feed/ http://ethervision.net/blog/blended-search-is-on-the-rise/ Unethical practices of making a video viral http://feeds.feedburner.com/~r/Ethervisionnet/~3/262958593/ http://ethervision.net/blog/unethical-practices-of-making-a-video-viral/#comments Wed, 02 Apr 2008 23:04:46 +0000 videoseo http://ethervision.net/blog/unethical-practices-of-making-a-video-viral/ SHARETHIS.addEntry({ title: "Unethical practices of making a video viral", url: "http://ethervision.net/blog/unethical-practices-of-making-a-video-viral/" });]]> Youtube viral video marketing can get as seedy as spam mail, if not seedier.Dan Ackerman from techcrunch posted a blog and gave away a lot of the “dirty” secrets of how to get at least 100,000 youtube video views. Some of the methods are completely legitimate and ethical but some are just, plain wrong.I wrote a few weeks back about how to chose the best thumbnail for youtube. Many people use pictures of pretty dames to lure folks into watching their vid. As we all know, sex does sell. However, Dan gives advice that goes way beyond simply posting a misleading, sexy thumbnail. He also suggests creating misleading titles (but only after youtube has featured you in the most viewed section).As informative as this information is, strategies like this will catch up with the authenticity of your brand and company.See full controversial post below (they actually purposefully created controversy in the blog coments to get it read more!)…These blog tricks are the same tricks employed by their youtube video strategies.

www.techcrunch.com

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]]> http://ethervision.net/blog/unethical-practices-of-making-a-video-viral/feed/ http://ethervision.net/blog/unethical-practices-of-making-a-video-viral/ Best Ingredients for Web Video http://feeds.feedburner.com/~r/Ethervisionnet/~3/252063519/ http://ethervision.net/blog/best-ingredients-for-web-video/#comments Sat, 15 Mar 2008 17:54:54 +0000 videoseo http://ethervision.net/blog/best-ingredients-for-web-video/ SHARETHIS.addEntry({ title: "Best Ingredients for Web Video", url: "http://ethervision.net/blog/best-ingredients-for-web-video/" });]]> Distributing your video on the web is just about the most cost effective way to share your branding message with the masses. Not only will people be able to search out your video on all the popular sharing sites but you can also use the video to send in e-mail blasts and other forms of communication.

Check out this great post on the best formula for getting your viral video seen.

Tubemogul Web Video Success

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