Our Services
Ethervision helps your company increase and convert web traffic into new customers by strategically employing the following services:
I. Web Site Design
II. Video Production and Optimization - VSEO
III. Search Engine Optimization - SEO
IV. Social Network Marketing
V. Web Hosting
VI. Content Management Systems - CMS
VII. Strategic Partner
I. Web Site Design: Web site design is going through a radical change right now. Search engines like Google and Yahoo are now returning much more than just web pages in the search results page. Search results are now returning news, videos, products for sale, local business maps, pictures and web sites. The point is that you must make your site as interactive as possible, incorporating video, blogs, new, etc…
In addition to this, most web sites are not customer friendly. Most sites either have too much text which makes for a poor user experience or they use too much flash animation which looks good but can not be optimized by any search engines.
Simplify: Given these two forces, Ethervision has a unique solution to web design. First, we simplify your web site, making it more interactive (read: more engaging). We achieve this by combining text, video, blogs and a huge library of interactive tools that makes it very clear what the site offers and what action step a person should take. Though we help simplify your message and interface, we still keep Search Engine Optimization (SEO) maximized.
Second, Ethervision creates new content for you to spread out on the Internet so users can interact with this content and come to your site to learn more. This includes creating videos and putting them on sites like YouTube, putting pictures on Flickr, writing White Papers for download, making you an expert on a specific topic, and setting your business up on major Social Networking sites so you can reach and convert a whole new audience. The more useful content you have for people, the more people will find your information and come to you as the expert. The search engines will also optimize your business across all these media.
II. Video Production, Distribution and Optimization: Ethervision will film and edit video to help you brand and optimize your online identity. Once we have the completed video, we then put the video on your web site and across the Internet on popular video hosting sites such as YouTube, Google Video, Yahoo Video and Brightcove to name a few. The most effective videos for businesses have been testimonials, product demonstrations, expert videos and welcome videos that help the new visitor to your site get a personal touch from you thus learning more about what you offer. These web videos will separate you from the competition and it offers a personal touch that most companies have not yet employed. Video Testimonials give people the reasons they need to stop comparison shopping and go with you on the spot.
Another way to use internet video is to create recruitment videos which helps recruit and retain a strong work force. The possibilities for streaming video on the internet are endless. Ethervision will help you create video that increases sales.
III. SEO - Search Engine Optimization: The old methods of optimizing a company site using search engine optimization are becoming more and more irrelevant. This is because search engine no longer only return web sites in its search results. The return page of a Google search will deliver video, blogs, news stories, pictures, products for sale, white papers (expert papers for download), local business addresses and corresponding maps, and web sites. As such your business needs to optimize all of its existing assets and then create new assets such as video so people can find you in many ways.
Ethervision optimizes your web site AND all of the content you have so that your business can be found in a multitude of ways. Think of your web site as the body of the Octopus and all the videos, blogs and other content we put out on the web as the tentacles. It used to be that optimizing your site (the body) was all that needed to be done. Now, the tentacles (your content on other web sites) is equally, if not more important. We optimize both and you get more customers as a result.
IV. Social Network Marketing: Web 2.0 has more than arrived, i’s here in full force. This term describes the social dynamic the internet has taken on. Sites leading the charge are FaceBook, YouTube, Flickr, Digg and Yelp! There are literally hundred of Social Network sites all going for a land grab trying to get as many users as possible. Ethervision continues to copiously research the best social sites for your business so you don’t have to. We’ll help you create whole new marketing channels by reaching social media users where they are. The best practice on marketing within Social Networks is to create an honest, long term dialog. Ethervision will help you do that.
V. Web Hosting: I can’t tell you how many companies are getting ripped off by their web developers and web hosts. You know you are getting taken if your web developer or host uses proprietary coding on your site. Once the site is built they are over charging you to make any kind of change. These companies also employ some sort of large fee on a monthly or yearly basis to pay for this dated proprietary software.
If you are in the predicament, we can help you get out. The open source tools that are now available on the web are far better and evolve much more quickly then any Microsoft made coding language. Ethervision will create your web page and host it on a third party server so if you ever want to part ways with us, you can. Ethervision doesn’t want to waste time holding you over a barrel for every small change. We are your strategic partner and we want you to spend your hard earned investment in growing your business through blogs, video, etc…
VI. Content Management System (CMS): This is also called a front end. Ethervision creates web pages where you can EASILY update most everything you want without having to always call us. From text to pictures to video, you can keep your site dynamic without being charged an arm and a leg. We’ll create a simple interface and we’ll show you how to use it.
VII. Strategic Partners - Mike and Randall will be there for you every step of the way. We pride ourselves on solid communication and excellent customer service. On the inside we both have a unique blend of creativity, business savvy and a deep, nerdy love for all the coding that goes into web site design. This combination allows us to stay on the cusp of technology that can help you grow your business. And, most importantly, we can explain things in simple to understand terms, helping you demystify the web and how it can help you get more customers.
Randall spent 12 years at MTV helping companies use multiple media to grow their bsuiness and he has his MBA from Kellogg (Northwestern) and he prides himself on being able to strategically help you gain new customers. Mike is an expert in all things production, design and creativity. The combination of the two makes for a well balanced team that will get you results you are looking for. Randall and Mike Bio
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