Search Engine Marketing Digital Audit
This phase allows to us thoroughly understand where your company’s digital brand currently stands, where you need to go and how to get there. This report will cover:
- The keywords (both short and log-tail) you need to go after for SEO and PPC, helping segment terms that delineate “buyers” vs. “browsers”.
- How your social media sites stack up and what to do about it.
- What sites you should be linking with and a game-plan on how to achieve it.
- Scour your website code and then recommend how to best optimize.
Search Engine Optimization (SEO)
Search engine optimization is the process of improving your websites visibility in search engines such as Google, Yahoo and Bing. The two ways of going about this process are either “organic” (unpaid) or paid (target paid listings). The optimization process takes place over time as we increase your keyword density so that search engines can more easily index your company’s site.
Pay Per Click (PPC)
Pay per click (PPC) is typically the process of bidding or being charged a fixed price (on content sites) for keyword phrases relevant to your company’s target market. When an ad is clicked your company pays the host (pay-per-click).
Increasing the number of quality inbound links is essential to achieving high search rankings. Quality inbound links are considered a “vote of credibility” for your site, and the more quality sites that link to yours, the better your web site will fare. Quality vs. quantity is emphasized.
- Improve link popularity and Google PageRank
- Increase frequency of indexing by major search engines
- Inbound Link Improvement / Viral Marketing / Social Media Marketing – Social Book Marking
Web Design/Redesign Consulting
It is best to consult an SEO expert before doing a site redesign. There are many important aspects to consider while building an SEO-friendly website such as:
- URL Redirects
- Site Architecture
- Permalink Structure / Navigation
- Keyword Analysis
Social Media Management
Most companies can benefit from a strong social media presence. We’ll demystify social media for you and then provide an action plan on how to best use social media to connect with your customer:
Video Production and Optimization
As search evolves, good video are key for both optimization and for lead conversion. We produce quality videos with solid results.