Every product is unique and that holds doubly true for creating the most efficient online advertising plan for each product. We start by experimenting with many different kinds of ad products. Just Google Ads alone includes Search Ads, App Ads, Shopping Ads, Display Ads and YouTube video advertising. Then there is Facebook/Instagram ads, Twitter and an endless number of specialty sites.
In order that every penny of our client’s is spent prudently, the first thing we do is set up very custom analytics tracking code specific to each client’s goals. From the very first campaign, we want to see what moves the KPI specific needle. This goes way beyond just web traffic and leads. We’re talking specific actions taken and the entire path of how they got converted. We then use our custom analytics dashboards to continually refine your campaigns with ads at every stage of the customer funnel.
Because Ethervision is a software development company and expert digital marketer, we are able to code these custom analytics triggers all over your website, apps and other properties to gather the exact information we need to help you gain more customers.