Search Engine Optimization (SEO) is the cornerstone of a great online marketing plan. With paid ads you refine and get what you pay for. With SEO, you will reap dividends and new customers for years and years to come. Rock solid SEO has 3 pillars:
- A responsive website that is fast, looks good on every screen from mobile to desktop and is coded cleanly for search bots (aka Google bots).
- Quality, long-form content. We’re not talking about short little articles to check off the “I have a Blog box”. We’re talking about long articles and videos and images that are helpful and authentic to your industry. Google search engines can sniff out short or spammy content a mile away now with advanced AI. Ongoing quality content is the long game. The better the content you have and the better your product/service pages are optimized the more traffic you get.
- Site Links: Great content gets you good quality site links from reputed websites with high authority rankings. They don’t call it the world wide web for nothing. The thicker your web, the more longterm success your site and products will have.