I am the last person who is going to applaud anything Buick does since they make such lousy cars, but this viral campaign is good. It’s real, it’s authentic. Watching real people get to play a hole with Tiger with the chance to win a Buick is really smart. Tiger looks like he is having fun and you get to see the real reactions of these people and how stoked they are to meet him. Add a bunch of free Buick’s in there and you’ve got a good spot. Maybe Buick isn’t so bad anymore.
The 5 minute clip received 1.5 mil views. Not too shabby.